Rights
Permission to stream the performance, and a clear list of territories.
Player+ Group / Guide: selling a livestream on pay-per-view
Guide
How to sell a livestream on pay-per-view.
A practical guide for artists, managers, promoters and rights holders: what you need, how it works, and how to make the most of one night.
In short
Fans buy a ticket to watch online. You keep the rights.
Pay-per-view means fans pay once to watch a single event, live or on demand, instead of subscribing. A platform like Player+ handles the event page, payments, secure streaming and TV apps, and you keep the rights and the relationship with your audience.
What you need
A checklist before you start.
Music licensing
Concerts on Player+ are covered by our platform music licences, so there is no separate music clearance for the Player+ stream.
A feed
A broadcast-quality camera feed from your own team, or a production crew such as Player+ Productions.
An event page
Somewhere fans can find the show, buy a ticket and watch, ideally on their TV.
A launch plan
Announce early, run pre-sales, and remind fans on the day: most tickets sell close to showtime.
A plan for afterwards
Decide on replays, on-demand release and broadcast licensing before the night.
The steps
Six steps to a pay-per-view livestream.
- Check your rightsConfirm you can stream the show, and where. Venue, artist, promoter and broadcast agreements can all affect which territories you can sell in.
- Choose live, premiere or bothLive gives the buzz of the night; a pre-recorded premiere gives you a polished film. Many shows do both.
- Set the price and open pre-salesPick a ticket price and any bundles or VIP access, then open pre-sales early so fans can buy before the night.
- Film the showUse your own production team or a specialist crew. Multi-camera filming to broadcast standard makes the stream, and the film afterwards, far stronger.
- Stream it securelyStream with low latency and proper content protection, on the screens fans actually use: TV apps, phones and computers.
- Keep it earningSell replays and on-demand rentals afterwards, and license the film to broadcasters in other territories.
Stream your event
Thinking about a pay-per-view livestream?
Concerts, festivals, comedy, sport and more. Tell us a little about it and we’ll come back to you, usually within two working days.
Questions
Common questions.
What is pay-per-view live streaming?
Fans buy a ticket to watch a single event online, on their TV, phone or computer, instead of paying for a subscription.
How much does it cost to sell an event on pay-per-view?
It depends on the event. Player+ works on agreed revenue shares or fees, built around who holds the rights.
Can I sell in some countries and not others?
Yes. You can sell worldwide, or only in the territories where you hold the rights.
Do I need to film it myself?
No. You can send a feed from your own team, or Player+ Productions can film the show to broadcast standard.
What happens after the live stream?
The show can stay on sale on demand, and our syndication team can license the film to broadcasters and streamers.
Talk to us
Ready to sell your livestream?
Tell us about your show and we’ll come back with a plan, pricing and timings.
Based in London. Working worldwide.